Currently Strategy Director @Grey NY

Since a little girl,
change was a certain thing

I grew up moving between cities, villages, and intentional communities, navigating diverse regions across Brazil, and later expanding my studies and professional experience in Canada, Singapore, Portugal, and the United States.

That life gave me the flexibility to adapt, a keen eye for people, and an insatiable curiosity about the world—a curiosity that made strategy fascinating from the very beginning.

As a Creative Strategist with over 11 years of experience, I’ve worked at leading agencies such as JWT (now VML), AKQA, Droga5, and Grey, partnering with brands like Coca-Cola Company, Netflix, Free Fire, Spotify, Heineken, Levi’s, and Nestlé, as well as NGOs like ISA, Gerando Falcões, Artemísia, and Aliança Empreendedora.

My work has garnered recognition from prestigious festivals, including 9 Cannes Lions and multiple Clios, One Show, Effie's, and D&AD, accumulating over 50 international awards.

But beyond awards, my main goal in advertising is to drive change in DEI. That commitment led me to:

• AKQA São Paulo – Member of the Diversity Committee and mentor for AKQA SOMA strategy classes.
• HNK Lab – Founder of the Diversity Committee and co-creator of brand social causes for Amstel and Devassa beer brands.
• Droga5 – Co-lead of the Pride Committee at Accenture Song and agency representative at the Observatório da Diversidade, a national initiative to accelerate inclusion in the Brazilian advertising industry.
• AKQA Bloom – Continued my advocacy as part of the AKQA North America DEI Council.

My leadership in advancing diversity, equity, and inclusion (DEI) across the industry reflects my commitment to creating real, lasting impact—both within and beyond the workplace.

Awards

Jay Chiat Awards
Global Strategy, Bronze | Netflix, One Story Away

Effie Awards
David vs. Goliath, Gold, Brazil | Amstel, Carnival Hacker
Non-alcoholic Drinks, Gold, Brazil | Coca-Cola, Fan Feat
Promotion, Gold, Brazil | Coca-Cola, Fan Feat
General Non-alcoholic Drinks, Bronze | Coca-Cola, Vai No Gás
Marketing Young, Bronze, Latam | Coca-Cola, Fan Feat
Branded Content, Bronze | Devassa, Um Encontro de Carnavais
David vs. Goliath, Bronze, Latam | Amstel, Carnival Hacker
Special Branded Content, Finalist | Coca-Cola, Fan Feat
Non-alcoholic Drinks, Shortlist | Ades, The Power of Seeds
Alcoholic Drinks, Shortlist | Devassa, Tropical Creativity

Cannes Lions
Film, Silver | Levis, Fair Exchange, The Greatest Story Ever Worn Campaign
Film, Silver | Levis, Legends Never Die, The Greatest Story Ever Worn Campaign
Industry Craft, Silver | Levis, The Greatest Story Ever Worn Campaign
Creative Data, Silver | Freefire, The Real Airdrop
Media, Silver | Freefire, The Real Airdrop
Film, Bronze | Netflix, We Watched It All
Entertainment For Music, Silver | Nego Bala, Sonho
Media, Silver | KitKat, Delayed Flight Machine
Media, Bronze | KitKat, Delayed Flight Machine
Entertainment, Shortlist | Netflix, We Watched it All
Print, Shortlist | Netflix, One Story Away
Innovation In Film, Shortlist | Netflix, Morse Code Trailer
Culture & Context, Shortlist | Netflix, Morse Code Trailer
Glass, Shortlist | Coca-Cola, Fan Feat
Social & Influencer, Shortlist | Coca-Cola, Fan Feat

D&AD
Art Direction, Integrated, Yellow Pencil | Netflix, One Story Away
Art Direction, Outdoor, Graphite Pencil | Netflix, One Story Away
Press & Outdoor, Poster Campaigns, Graphite Pencil | Netflix, One Story Away
Film, Social Commercials Over 30 Seconds, Shortlist | Netflix, We Watched It All

Clio
Entertainment, Grand Clio | Freefire, The Real Airdrop
Music, Grand Clio | Nego Bala, Sonho
Entertainment, Gold | Freefire, The Real Airdrop
Entertainment, Gold | Netflix, One Story Away
Entertainment, Gold | Netflix, We Watched It All
Entertainment, Silver | Freefire, The Real Airdrop
Creative Use of Data, Silver | Freefire, The Real Airdrop
Digital/Mobile, Silver | Freefire, The Real Airdrop
Media, Silver | Freefire, The Real Airdrop
Entertainment, Silver | Netflix, One Story Away
Entertainment, Silver | Netflix, We Watched It All
Entertainment, Silver | Netflix, We Watched It All
Integrated, Bronze | Netflix, One Story Away
Entertainment, Bronze | Netflix, We Watched It All
Experience/Activation | Freefire, The Real Airdrop
Outdoor, Shortlist | Netflix, One Story Away
Film, Shortlist | Netflix, We Watched It All
Video Promo Mixed Campaign, Silver | Netflix, SOS Nerds
Social Media, Silver | Netflix, SOS Nerds
Original Content (Creative Content), Silver | Netflix, Trailer Morse
Original Content (Fan Driven), Silver | Netflix, NFT1986
Direction, Silver | Nego Bala, Sonho
Film Craft (Visual Effects), Bronze | RGBlack

Webbys
Best Video Editing, Winner | Netflix, One Story Away
Music, Nominee | Nego Bala, Sonho
People's Voice, Winner | Netflix, SOS Nerds/NTF 1986

The One Show
Music Adaptation/Song, Merit | Netflix, We Watched It All

Wave Festival
Direct Digital & Social, Gold | Coca-Cola, Fan Feat
Social Influencer & Content Marketing, Gold | Coca-Cola, Fan Feat
Content Marketing, Silver | Coca-Cola, Fan Feat
PR Thecnique, Silver | Cola-Cola, Fan Feat
Excelence in PR, Bronze | Coca-Cola, Fan Feat

The International Andy Awards
Gold, Idea | Freefire, The Real Airdrop

Brazilian Creative Club
Digital, Silver | Freefire, The Real Airdrop
Public Relations, Silver | Coca-Cola, Fan Feat
Integrated Cases, Bronze | Coca-Cola, Fan Feat

BVMA (Berlin Video Music Awards)
Best Narrative, Nominee | Nego Bala, Sonho

Kinsale Shark Awards
Best Music Video, Winner | Nego Bala, Sonho
Best Casting, Winner  | Nego Bala, Sonho
Best Writing/Idea/Concept, Shortlist | Nego Bala, Sonho
Best Cinematography, Shortlist | Nego Bala, Sonho
Direction, Shortlist | Nego Bala, Sonho

MMA Smarties Global
Promotion, Silver | Coca-Cola, Fan Feat
Brand Awareness, Bronze | Coca-Cola, Fan Feat

MMA Smarties Latam
Promotion, Gold | Coca-Cola, Fan Feat
Cross Media, Gold | Coca-Cola, Fan Feat
Brand Awareness, Shortlist | Coca-Cola, Fan Feat
Lead Generation/ Direct Response/ Conversations | Coca-Cola, Fan Feat

LIA
Radio, Silver | Sprite, Formula Songs
Social Influencers & Celebrity, Finalist | Coca-Cola, Fan Feat