Coca-Cola was loosing relevance to their teenager public.
To spark that connection again, we created Coca-Cola FanFeat: a real time competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together. And how fans could support their biggest idols? Guess what: through the Coca-Cola can.
The fans voted through a hotsite created for the campaign.
Hasta La Vista was the music co-created between the artists.
