CORONA 2026 WINTER OLYMPICS MY ROLE: GLOBAL STRATEGY DIRECTOR
Corona Cero’s “For Every Golden Moment” platform is here to remind us to celebrate all the #GoldenMoments that happen not only throughout the Olympics, but also in everyday life.
On the beach or in the mountains, on the podium or sharing a cold Corona Cero with lime among friends, Golden Moments are available to all of us when we unwind and reconnect with nature.
CONTEXT
Corona Cero became the first ever beer sponsor of the Winter Olympic Games. Our challenge was to create a platform for the beer relaxation brand to take over winter scenario performance.
INSIGHT
Golden Moments in the Olympic come to only very few athletes. But truth is Golden Moments are happening to all of us, all the time - we just fail to notice it.
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IDEA
“SOS Nerds” was created. A campaign designed to “open a portal” between 1986 and 2022.
Using the technologies of their respective times, with hidden messages encoded in the executions as calls-to-action for the nerdiest of nerds from 2022 to discover and decipher and rally the rest of the world to help the nerds of 1986 in their biggest battle yet.
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A few days later, we seized a key moment tied to the series that occurred just weeks before the big launch: May’s total lunar eclipse—the most significant astronomical event of 2022 and one of the darkest days of the year.
This was the perfect opportunity to release the second campaign asset: Total Eclipse of Hawkins.
We created a parody of Bonnie Tyler’s iconic song, “Total Eclipse of the Heart,” transforming it into “The Total Eclipse of Hawkins”. In the accompanying music video, a nerd from 2022 is pulled into a parallel world set in 1986, joining other nerds in a desperate cry for help, all while Brazil is shown being consumed by the Upside Down.
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Corona Cero’s “For Every Golden Moment” platform is here to remind us to celebrate all the #GoldenMoments that happen not only throughout the Olympics, but also in everyday life.
On the beach or in the mountains, on the podium or sharing a cold Corona Cero with lime among friends, Golden Moments are available to all of us when we unwind and reconnect with nature.
CONTEXT
Corona Cero became the first ever beer sponsor of the Winter Olympic Games. Our challenge was to create a platform for the beer relaxation brand to take over winter scenario performance.
INSIGHT
Golden Moments in the Olympic come to only very few athletes. But truth is Golden Moments are happening to all of us, all the time - we just fail to notice it.
IDEA
“SOS Nerds” was created. A campaign designed to “open a portal” between 1986 and 2022.
Using the technologies of their respective times, with hidden messages encoded in the executions as calls-to-action for the nerdiest of nerds from 2022 to discover and decipher and rally the rest of the world to help the nerds of 1986 in their biggest battle yet.
A few days later, we seized a key moment tied to the series that occurred just weeks before the big launch: May’s total lunar eclipse—the most significant astronomical event of 2022 and one of the darkest days of the year.
This was the perfect opportunity to release the second campaign asset: Total Eclipse of Hawkins.
We created a parody of Bonnie Tyler’s iconic song, “Total Eclipse of the Heart,” transforming it into “The Total Eclipse of Hawkins”. In the accompanying music video, a nerd from 2022 is pulled into a parallel world set in 1986, joining other nerds in a desperate cry for help, all while Brazil is shown being consumed by the Upside Down.
