DEVASS
Devassa, one of the leading beer brands in Brazil's North and Northeast, launched an entertainment series titled Criatividade Tropical: Abre as Portas para o Gueto to honor these regions, which have the country’s highest Black population. Hosted by IZA, the series shines a spotlight on the rich landscape of Brazilian Black music and tackles important issues surrounding race and inequality in the music industry.The series beautifully blends art, identity, and Black representation, bringing together emerging talents from across Brazil to create an original song in collaboration with the hitmaker behind tracks like "Ginga" and "Pesadão."
The audiovisual journey documents the creation of this exclusive piece for the brand, celebrating the cultural power of Brazil’s favelas.
The track, titled "Na Atividade", is a collaboration between Rio de Janeiro’s Olaria, Zona Norte, and nine other talented artists from different suburban areas, embodying the vibrancy and resilience of these communities.
Listen to the song here: