Strategy Director
HUMANE DISRUPTIVE TECHNOLOGY BRAND LAUNCH


Technology was originally designed to enhance human life, yet as our interaction with it has developed, the same interfaces intended to facilitate this experience have become cumbersome. In numerous instances, technology has become an obstacle to our fundamental human purposes.

Therefore, Humane pioneered computing device crafted to amplify the human experience, launching the AI Pin. A device that leverages artificial intelligence to seamlessly integrate into your daily life, offering personalized assistance, real-time insights, and enhanced convenience, all while being compact and easy to use.

To launch it’s brand and first product Humane partnered with AKQA.





INSIGHT

Technology should feel Humane.

Humane believes in building innovative technology that feels familiar, natural, and human. Technology that improves the human experience and is born from good intentions, with a product that puts us back in touch with ourselves, each other, and the world around us.

With this campaign, AKQA aims to show Humane’s role in transforming the User Experience back into the Human Experience.



Humane founders and former Apple employees, Imran Chaudhri and Bethany Bongiorno.


The AI Pin by Humane made its debut at the Coperni Spring/Summer 2024 show during Paris Fashion Week in September 2023. This collaboration between Humane and Coperni merged technology and fashion in an innovative way, using the runway to showcase the AI Pin—a wearable device that integrates artificial intelligence into everyday life.

The model Naomi Campbell, and other Coperni models waked the runnaway with the Pin.