Strategy Director
NETFLIX END OF YEAR CAMPAIGN                                                                                                                                                    MY ROLE: SENIOR STRATEGIST

In 2020, people spent so many hours on Netflix that a collective feeling started to emerge: the sense that we had watched it all.

For its end of year campaign, Netflix decided to laugh at itself while making the audience feel good aboutthe time they’d spent on the couch, by releasing a fun retrospective film to celebrate the end of this very strange year.