For many years, white skin has become the basis for calibrating camera colors though the "Shirley card", aiming to meet the needs of the dominant target market at the time. From analog, the pattern continued to be repeated in technologies and algorithms.
The RGBLACK movement was born to break these rules and change the perspective of those behind the cameras, showing that it is possible to overcome the technology created to favor only one skin type and portray the black beauty.
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IMPACT
D&AD 2022:
SHORTLIST - Photography (Portraits)
Clio Awards 2023:
BRONZE - Film Craft (Visual Effects)
The Gerety Awards 2022:
GOLD - Work For Good
The RGBLACK movement was born to break these rules and change the perspective of those behind the cameras, showing that it is possible to overcome the technology created to favor only one skin type and portray the black beauty.
IMPACT
D&AD 2022:
SHORTLIST - Photography (Portraits)
Clio Awards 2023:
BRONZE - Film Craft (Visual Effects)
The Gerety Awards 2022:
GOLD - Work For Good