https://ericarigobello.me Érica Rigobello Wed, 05 Nov 2025 19:45:55 +0000 https://ericarigobello.me en https://ericarigobello.me/Homepage Fri, 02 Feb 2024 15:06:56 +0000 Érica Rigobello https://ericarigobello.me/Homepage https://ericarigobello.me/Footer Fri, 02 Feb 2024 15:06:56 +0000 Érica Rigobello https://ericarigobello.me/Footer cargo.siteBrooklyn, NY. https://ericarigobello.me/About Fri, 02 Feb 2024 15:06:56 +0000 Érica Rigobello https://ericarigobello.me/About <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fb1fe239359f21ef96a5f4ec7082755ff456a5021069ba9fd4216e94029fcda4/WhatsApp-Image-2025-11-21-at-13.14.10.jpeg" data-mid="240947536" border="0" src="https://freight.cargo.site/w/960/i/fb1fe239359f21ef96a5f4ec7082755ff456a5021069ba9fd4216e94029fcda4/WhatsApp-Image-2025-11-21-at-13.14.10.jpeg" />Currently Strategy Director @Grey working at Global level for&nbsp;Coca-Cola, Minute Maid and Corona accounts Since a little girl,change was a certain thingI grew up moving between cities, villages, and intentional communities, navigating diverse regions across Brazil, and later expanding my studies and professional experience in Canada, Singapore, Portugal, and the United States.That life gave me the flexibility to adapt, a keen eye for people, and an insatiable curiosity about the world. A curiosity that made strategy fascinating from the very beginning.As a Creative Strategist with 12 years of experience, I’ve worked at leading agencies such as JWT (now VML), AKQA, Droga5, and Grey, partnering with brands like Coca-Cola Company, Netflix, Free Fire, Spotify, Heineken, Levi’s, and Nestlé, as well as NGOs like ISA, Gerando Falcões, Artemísia, and Aliança Empreendedora. My work has garnered recognition from prestigious festivals, including 9 Cannes Lions and multiple Clios, One Show, Effie's, Jay Chiat and D&amp;AD, accumulating over 50 international awards. But beyond awards, my main goal in advertising is to drive change through more inclusive and human management. That commitment led me to: AKQA São Paulo – Member of the Diversity Committee and mentor for AKQA SOMA strategy classes. HNK Lab – Founder of the Diversity Committee and co-creator of brand social causes for Amstel and Devassa beer brands. Droga5 – Co-lead of the Pride Committee at Accenture Song and agency representative at the Observatório da Diversidade, a national initiative to accelerate inclusion in the Brazilian advertising industry. AKQA Miami – Continued my advocacy as part of the AKQA North America DEI Council.Creating “Jovem Viaja” project My leadership in advancing diversity, equity, and inclusion (DEI) across the industry reflects my commitment to creating real, lasting impact, both within and beyond the workplace. AwardsJay Chiat AwardsGlobal Strategy, Bronze | Netflix, One Story Away Effie Awards David vs. Goliath, Gold, Brazil | Amstel, Carnival HackerNon-alcoholic Drinks, Gold, Brazil | Coca-Cola, Fan FeatPromotion, Gold, Brazil | Coca-Cola, Fan FeatGeneral Non-alcoholic Drinks, Bronze | Coca-Cola, Vai No GásMarketing Young, Bronze, Latam | Coca-Cola, Fan FeatBranded Content, Bronze | Devassa, Um Encontro de CarnavaisDavid vs. Goliath, Bronze, Latam | Amstel, Carnival HackerSpecial Branded Content, Finalist | Coca-Cola, Fan FeatNon-alcoholic Drinks, Shortlist | Ades, The Power of SeedsAlcoholic Drinks, Shortlist | Devassa, Tropical Creativity Cannes Lions Film, Silver | Levis, Fair Exchange, The Greatest Story Ever Worn CampaignFilm, Silver | Levis, Legends Never Die, The Greatest Story Ever Worn CampaignIndustry Craft, Silver | Levis, The Greatest Story Ever Worn CampaignCreative Data, Silver | Freefire, The Real AirdropMedia, Silver | Freefire, The Real AirdropFilm, Bronze | Netflix, We Watched It AllEntertainment For Music, Silver | Nego Bala, SonhoMedia, Silver | KitKat, Delayed Flight MachineMedia, Bronze | KitKat, Delayed Flight MachineEntertainment, Shortlist | Netflix, We Watched it AllPrint, Shortlist | Netflix, One Story AwayInnovation In Film, Shortlist | Netflix, Morse Code TrailerCulture &amp; Context, Shortlist | Netflix, Morse Code TrailerGlass, Shortlist | Coca-Cola, Fan FeatSocial &amp; Influencer, Shortlist | Coca-Cola, Fan Feat D&amp;ADArt Direction, Integrated, Yellow Pencil | Netflix, One Story AwayArt Direction, Outdoor, Graphite Pencil | Netflix, One Story AwayPress &amp; Outdoor, Poster Campaigns, Graphite Pencil | Netflix, One Story AwayFilm, Social Commercials Over 30 Seconds, Shortlist | Netflix, We Watched It AllClioEntertainment, Grand Clio | Freefire, The Real AirdropMusic, Grand Clio | Nego Bala, Sonho Entertainment, Gold | Freefire, The Real AirdropEntertainment, Gold | Netflix, One Story AwayEntertainment, Gold | Netflix, We Watched It AllEntertainment, Silver | Freefire, The Real AirdropCreative Use of Data, Silver | Freefire, The Real AirdropDigital/Mobile, Silver | Freefire, The Real AirdropMedia, Silver | Freefire, The Real AirdropEntertainment, Silver | Netflix, One Story AwayEntertainment, Silver | Netflix, We Watched It AllEntertainment, Silver | Netflix, We Watched It AllIntegrated, Bronze | Netflix, One Story AwayEntertainment, Bronze | Netflix, We Watched It AllExperience/Activation | Freefire, The Real AirdropOutdoor, Shortlist | Netflix, One Story AwayFilm, Shortlist | Netflix, We Watched It AllVideo Promo Mixed Campaign, Silver | Netflix, SOS NerdsSocial Media, Silver | Netflix, SOS NerdsOriginal Content (Creative Content), Silver | Netflix, Trailer MorseOriginal Content (Fan Driven), Silver | Netflix, NFT1986Direction, Silver | Nego Bala, SonhoFilm Craft (Visual Effects), Bronze | RGBlack WebbysBest Video Editing, Winner | Netflix, One Story AwayMusic, Nominee | Nego Bala, SonhoPeople's Voice, Winner | Netflix, SOS Nerds/NTF 1986The One Show Music Adaptation/Song, Merit | Netflix, We Watched It All Wave Festival Direct Digital &amp; Social, Gold | Coca-Cola, Fan FeatSocial Influencer &amp; Content Marketing, Gold | Coca-Cola, Fan FeatContent Marketing, Silver | Coca-Cola, Fan FeatPR Thecnique, Silver | Cola-Cola, Fan FeatExcelence in PR, Bronze | Coca-Cola, Fan FeatThe International Andy Awards Gold, Idea | Freefire, The Real AirdropBrazilian Creative ClubDigital, Silver | Freefire, The Real Airdrop Public Relations, Silver&nbsp;| Coca-Cola, Fan Feat Integrated Cases, Bronze | Coca-Cola, Fan Feat BVMA (Berlin Video Music Awards) Best Narrative, Nominee | Nego Bala, Sonho Kinsale Shark Awards Best Music Video, Winner&nbsp;| Nego Bala, SonhoBest Casting, Winner &nbsp;| Nego Bala, Sonho Best Writing/Idea/Concept, Shortlist | Nego Bala, SonhoBest Cinematography, Shortlist&nbsp;| Nego Bala, SonhoDirection, Shortlist | Nego Bala, Sonho MMA Smarties Global Promotion, Silver&nbsp;| Coca-Cola, Fan Feat Brand Awareness, Bronze&nbsp;| Coca-Cola, Fan FeatMMA Smarties Latam Promotion, Gold&nbsp;| Coca-Cola, Fan Feat Cross Media, Gold&nbsp;| Coca-Cola, Fan Feat Brand Awareness, Shortlist&nbsp;| Coca-Cola, Fan Feat Lead Generation/ Direct Response/ Conversations&nbsp;| Coca-Cola, Fan Feat LIA Radio, Silver | Sprite, Formula Songs Social Influencers &amp; Celebrity, Finalist&nbsp;| Coca-Cola, Fan Feat https://ericarigobello.me/Netflix-Global-1 Fri, 02 Feb 2024 15:06:59 +0000 Érica Rigobello https://ericarigobello.me/Netflix-Global-1 NETFLIX FIRST GLOBAL CAMPAIGN &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; MY ROLE: SENIOR STRATEGIST INSIGHT Stories have the power to bring us all closer together. They can put us in other people's shoes and shift our perspectives to make us see, feel, and understand the world in a more empathetic way. In its first-ever global brand campaign, Netflix championed stories under one universal truth: We're only one story away. IDEA Every story is a journey. And the audience is the hero. Netflix invites us to step into the great unknown. As we journey from beginning to end, we realise that not fully knowing what’s in front of us is exactly what makes stories worth watching, people worth meeting and life worth living. Here, the familiar progress bar is given a higher meaning, acting as a connective thread through the most iconic Netflix originals. Along it moves the red dot; a metaphor for the viewer who becomes the key presence in any scene. Because, ultimately, it’s the audiences’ shift in feeling that gives storytelling reason to exist and power to bring worlds together. <img width="1750" height="1167" width_o="1750" height_o="1167" data-src="https://freight.cargo.site/t/original/i/9f1e958ce15fc14d436813b61ae916e20efa234cd75be783ee9aa685a6b79899/2.png" data-mid="219788686" border="0" src="https://freight.cargo.site/w/1000/i/9f1e958ce15fc14d436813b61ae916e20efa234cd75be783ee9aa685a6b79899/2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cec03dd06116f9d5374b04eae7ef0f4a55f8a6327e71f48f5ad1b99e98d1f5fb/me_we_1.jpg" data-mid="219789181" border="0" src="https://freight.cargo.site/w/1000/i/cec03dd06116f9d5374b04eae7ef0f4a55f8a6327e71f48f5ad1b99e98d1f5fb/me_we_1.jpg" /> <img width="1750" height="1080" width_o="1750" height_o="1080" data-src="https://freight.cargo.site/t/original/i/245e093055adb386617a8a35adfdd649395e348797e41a203a49b84afd3101f7/1.jpg" data-mid="219789194" border="0" src="https://freight.cargo.site/w/1000/i/245e093055adb386617a8a35adfdd649395e348797e41a203a49b84afd3101f7/1.jpg" /> <img width="1750" height="1728" width_o="1750" height_o="1728" data-src="https://freight.cargo.site/t/original/i/03c33b1780580540b44410ef3c5a43ccfffe955690e9c851fb3ec72723d88494/posters1.png" data-mid="219788677" border="0" src="https://freight.cargo.site/w/1000/i/03c33b1780580540b44410ef3c5a43ccfffe955690e9c851fb3ec72723d88494/posters1.png" /> One Story Away on Netflix Platform <img width="3000" height="1727" width_o="3000" height_o="1727" data-src="https://freight.cargo.site/t/original/i/fbe9fecda51fa372f12ed8a40ea6f6c1cc74ca2d3b5fd511bdd3730612a6b557/Screen-Shot-2020-09-10-at-10.27.27.png" data-mid="219788685" border="0" src="https://freight.cargo.site/w/1000/i/fbe9fecda51fa372f12ed8a40ea6f6c1cc74ca2d3b5fd511bdd3730612a6b557/Screen-Shot-2020-09-10-at-10.27.27.png" /> IMPACTIn its first global brand campaign, Netflix helps viewers everywhere play their part in building a more empathetic world. One Story Away was released simultaneously in over 27 countries. Each area received localised versions of the film, featuring voice-overs from Netflix talent like Ava Duvernay, Yalitza Aparicio, Lali Esposito, Omar Sy and Hannah Gadsby.Print, out of home and social also highlights the perception-shifting themes of more than 50 Netflix Originals, making it one of the broadest-reaching and most diverse communications in Hollywood history. Through the collaboration of nine AKQA studios across North and South America, Europe and Asia, the project is proof itself of the connective power of stories. https://ericarigobello.me/Corona-Winter-Olympics-Global Wed, 05 Nov 2025 19:45:55 +0000 Érica Rigobello https://ericarigobello.me/Corona-Winter-Olympics-Global CORONA 2026 WINTER OLYMPICS&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;MY ROLE: GLOBAL STRATEGY DIRECTORCorona Cero’s “For Every Golden Moment” platform is here to remind us to celebrate all the #GoldenMoments that happen not only throughout the Olympics, but also in everyday life.On the beach or in the mountains, on the podium or sharing a cold Corona Cero with lime among friends, Golden Moments are available to all of us when we unwind and reconnect with nature. &nbsp; CONTEXT Corona Cero became the first ever beer sponsor of the Winter Olympic Games. Our challenge was to create a platform for the beer relaxation brand to take over winter scenario performance. INSIGHTGolden Moments in the Olympic come to only very few athletes. But truth is Golden Moments are happening to all of us, all the time - we just fail to notice it. <img width="1759" height="1179" width_o="1759" height_o="1179" data-src="https://freight.cargo.site/t/original/i/1c6426ed01c61d020b3744865aaf43a79500479f1a071ec6b751af995b792251/690b1a22d7386-1.png" data-mid="240302127" border="0" src="https://freight.cargo.site/w/1000/i/1c6426ed01c61d020b3744865aaf43a79500479f1a071ec6b751af995b792251/690b1a22d7386-1.png" /> IDEA “SOS Nerds” was created. A campaign designed to “open a portal” between 1986 and 2022. Using the technologies of their respective times, with hidden messages encoded in the executions as calls-to-action for the nerdiest of nerds from 2022 to discover and decipher and rally the rest of the world to help the nerds of 1986 in their biggest battle yet. <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/015932fe7b601ee2ba01e13273f1a154a40d0c3d382cd82c109134b254a889bd/01-SCROLL_MORSE_01GIFAO.png" data-mid="240301926" border="0" src="https://freight.cargo.site/w/1000/i/015932fe7b601ee2ba01e13273f1a154a40d0c3d382cd82c109134b254a889bd/01-SCROLL_MORSE_01GIFAO.png" /> <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/8fcbb5e93a1652a8f40a884d5f7a63522b9194d68191077f2b366a0a93767ea0/01-SCROLL_MORSE_02.gif" data-mid="240301924" border="0" src="https://freight.cargo.site/w/1000/i/8fcbb5e93a1652a8f40a884d5f7a63522b9194d68191077f2b366a0a93767ea0/01-SCROLL_MORSE_02.gif" /> A few days later, we seized a key moment tied to the series that occurred just weeks before the big launch: May’s total lunar eclipse—the most significant astronomical event of 2022 and one of the darkest days of the year. This was the perfect opportunity to release the second campaign asset: Total Eclipse of Hawkins. We created a parody of Bonnie Tyler’s iconic song, “Total Eclipse of the Heart,” transforming it into “The Total Eclipse of Hawkins”. In the accompanying music video, a nerd from 2022 is pulled into a parallel world set in 1986, joining other nerds in a desperate cry for help, all while Brazil is shown being consumed by the Upside Down. <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/d904876cd0e20d5ff7e1c6b94b03f0fbda58aa3c6f0d8115fb22396b9946dbf0/02-SCROLL_TEOH.png" data-mid="240301925" border="0" src="https://freight.cargo.site/w/1000/i/d904876cd0e20d5ff7e1c6b94b03f0fbda58aa3c6f0d8115fb22396b9946dbf0/02-SCROLL_TEOH.png" /> <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/bce91762b7ac5566236b0e9b6fa533cf8db66cdfcd720fd031173b4869c2fb4a/03-SCROLL_NFT01.png" data-mid="240301929" border="0" src="https://freight.cargo.site/w/1000/i/bce91762b7ac5566236b0e9b6fa533cf8db66cdfcd720fd031173b4869c2fb4a/03-SCROLL_NFT01.png" /> <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/637d7f28db94506822fa730609eb267181d0af4329769786fde5ff9459b89ac8/03-SCROLL_NFT02.pmg.png" data-mid="240301930" border="0" src="https://freight.cargo.site/w/1000/i/637d7f28db94506822fa730609eb267181d0af4329769786fde5ff9459b89ac8/03-SCROLL_NFT02.pmg.png" /><img width="1920" height="676" width_o="1920" height_o="676" data-src="https://freight.cargo.site/t/original/i/e4c1b6a527e2c6cb4a54a8a193b88fab99eb46c6e6119aa2f553d32c280924bb/03-SCROLL_NFT03.pmg.png" data-mid="240301928" border="0" src="https://freight.cargo.site/w/1000/i/e4c1b6a527e2c6cb4a54a8a193b88fab99eb46c6e6119aa2f553d32c280924bb/03-SCROLL_NFT03.pmg.png" /> https://ericarigobello.me/Levi-s-Global Fri, 02 Feb 2024 15:06:57 +0000 Érica Rigobello https://ericarigobello.me/Levi-s-Global LEVI’S 501’S 150 YEAR ANNIVERSARY &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; MY ROLE: ASSOCIATE BRAND STRATEGY DIRECTOR The Levi’s® 501® jean is one of the most iconic pieces of clothing ever made. It’s been lived in and worn the world over, transcending borders, cultures, languages and generations. And in 2023, it was celebrating a massive milestone: it’s 150th anniversary. For Levi’s® largest brand initiative ever, we needed to honor the billions of devoted wearers worldwide, and inspire the next generation to fasten up a pair. We needed to tell the legend and lore of the original blue jean. <img width="2000" height="834" width_o="2000" height_o="834" data-src="https://freight.cargo.site/t/original/i/4efd27917e5a6dbf2a6e336a13e55c2bf403ac3e740036626b356da9d773ba26/GSEW_Aditional_Image_Forword.gif" data-mid="219789632" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4efd27917e5a6dbf2a6e336a13e55c2bf403ac3e740036626b356da9d773ba26/GSEW_Aditional_Image_Forword.gif" />INSIGHTEvery 501 is a story written and rewritten by every wearer.After digging through the depths of the Internet and the Levi’s® archives, we uncovered source material almost too unbelievable to believe. So, we set out to tell these true stories in a way the world couldn’t ignore. From the farmlands of 1980s Soviet-occupied Georgia, where one man traded his family’s beloved bellcow for a pair of 501® jeans. To the docks and dancehalls of 1970s Kingston, Jamaica. Even modern-day California, where one unliving legend not only requested to be buried in his 501®&nbsp;jeans, but requested all funeral-goers wear them too. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07788584d2a435a1fca8dc614d83a946c1841ebb9e4c626652a6218d2b21ca41/OS23_IG017S_11.png" data-mid="219790825" border="0" src="https://freight.cargo.site/w/1000/i/07788584d2a435a1fca8dc614d83a946c1841ebb9e4c626652a6218d2b21ca41/OS23_IG017S_11.png" />IDEA“The Greatest Story Ever Worn,” a global anthology based on the true exploits of Levi’s® 501® wearers from the past 150 years. Every piece of the campaign was inspired by a true story. As we began to celebrate this brilliant history, going beyond the icons and into the exploits of everyday wearers, we gave the&nbsp; next generation a glimpse into the unbelievable experiences, characters and events these jeans have been present for, inspiring them to add their own story to the legacy. &nbsp; <img width="2760" height="1746" width_o="2760" height_o="1746" data-src="https://freight.cargo.site/t/original/i/e2c8bd3633630f84af98fa8a6f701903419703a44c42af0ad184b09cdb645f57/740156_c5719cb3b13345399613eabf9bf88dd2.png" data-mid="219790603" border="0" src="https://freight.cargo.site/w/1000/i/e2c8bd3633630f84af98fa8a6f701903419703a44c42af0ad184b09cdb645f57/740156_c5719cb3b13345399613eabf9bf88dd2.png" /> IMPACT Every year a chapter. Every exploit, a new page. Across film, print, social, OHH, 3-DOOH, radio and in-store displays, the pages of “The Greatest Story Ever Worn” began to unfold, in an expansive year-long celebration of the fabled 501® jean and its wearers. Stories of the jean’s enduring relevance throughout history. Stories of its imprint on cultures and subcultures across the globe. And stories about a devotion for the 501®&nbsp;jean so deep, it bordered on the irrational.Just like the 501® itself, the campaign spread across the globe with an orchestrated rollout across 37 global markets, 19 languages and 6,000 unique assets via Song Studios. As the story unfolded, the world embraced it with a 61% increase in positive sentiment, 534% spike in site visits at launch and 332MM+ impressions. It was the 501®&nbsp;jean, portrayed like never before. <img width="1546" height="1051" width_o="1546" height_o="1051" data-src="https://freight.cargo.site/t/original/i/6f296b08d2f355d6821f3230b4449de7918d322867761701be41935ebd826212/GSEW_Aditional_Carousel_01.png" data-mid="219789825" border="0" src="https://freight.cargo.site/w/1000/i/6f296b08d2f355d6821f3230b4449de7918d322867761701be41935ebd826212/GSEW_Aditional_Carousel_01.png" /> <img width="2760" height="1553" width_o="2760" height_o="1553" data-src="https://freight.cargo.site/t/original/i/a3561e3ee1c8332f3c9d63235061bbfd5d302d11c4a65821e41ffd97c132525e/740159_5cbd8bb5efe64873b84cea759220f953.png" data-mid="219790703" border="0" src="https://freight.cargo.site/w/1000/i/a3561e3ee1c8332f3c9d63235061bbfd5d302d11c4a65821e41ffd97c132525e/740159_5cbd8bb5efe64873b84cea759220f953.png" /> <img width="2760" height="1553" width_o="2760" height_o="1553" data-src="https://freight.cargo.site/t/original/i/1c79e2e1a6324504f08cd0c758f2d891fda899902e315d07e89159e614ac3805/740160_8d5ebb83776b49bf9450b5b64eeff4f4.png" data-mid="219790722" border="0" src="https://freight.cargo.site/w/1000/i/1c79e2e1a6324504f08cd0c758f2d891fda899902e315d07e89159e614ac3805/740160_8d5ebb83776b49bf9450b5b64eeff4f4.png" /><img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/641646fd24079fc0d20b567d70999297340e6436ef4f580f4b769d417df2ce07/13298a2d02384318a04e576e95a.png" data-mid="219789820" border="0" src="https://freight.cargo.site/w/1000/i/641646fd24079fc0d20b567d70999297340e6436ef4f580f4b769d417df2ce07/13298a2d02384318a04e576e95a.png" /> https://ericarigobello.me/Nego-Bala-Debut-Album Fri, 02 Feb 2024 15:07:00 +0000 Érica Rigobello https://ericarigobello.me/Nego-Bala-Debut-Album NEGO BALA DEBUT ALBUM, SONHO&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; MY ROLE: SENIOR STRATEGIST Nego Bala was born and raised in Boca do Lixo, São Paulo, an area with very limited opportunities. Growing up on the streets, he was drawn into a life of crime, but eventually found freedom through music. Half of the tracks on his album Da Boca do Lixo were composed while he was incarcerated, between the ages of 11 and 19. Despite the darkness of those years, his dream of releasing a full album kept his hope alive for a better future.At age 23, Nego Bala aimed to release his debut album alongside a short film, and that’s where AKQA came in. <img width="3000" height="2316" width_o="3000" height_o="2316" data-src="https://freight.cargo.site/t/original/i/20b1b91705a5a33cc68ef888360a19e6cc515cf8b2ea4f11bee30b0f3ad5c0e6/NEGO_07.png" data-mid="219794765" border="0" src="https://freight.cargo.site/w/1000/i/20b1b91705a5a33cc68ef888360a19e6cc515cf8b2ea4f11bee30b0f3ad5c0e6/NEGO_07.png" />IDEANever stop dreaming.Repeating the same partnership responsible for the success of Bluesman, for the rapper Baco Exu do Blues, winner of the first Brazilian Grand Prix at Cannes Lion for Entertainment for Music in 2019, AKQA Coala.Lab crafted a variety of formats to help Nego Bala’s message come to life and reach more people. The short film is based on Nego Bala’s life, who, at age 11, wrote the lyrics for the song Sonho (Dream) during his first time at a juvenile detention centre.&nbsp;With a deep sensitivity that transforms tragedy into poetry, the film aims to inspire others to keep dreaming, no matter how tough the circumstances. It also serves as a powerful reminder that talent can emerge from anywhere—what’s missing is equal access to opportunity.&nbsp; <img width="3000" height="2084" width_o="3000" height_o="2084" data-src="https://freight.cargo.site/t/original/i/941cb35321915d880e840583f5a305e73a5167e4c66aeddb5c3a787a7449a1ea/NEGO_01.png" data-mid="219794769" border="0" src="https://freight.cargo.site/w/1000/i/941cb35321915d880e840583f5a305e73a5167e4c66aeddb5c3a787a7449a1ea/NEGO_01.png" /><img width="3000" height="2113" width_o="3000" height_o="2113" data-src="https://freight.cargo.site/t/original/i/f429a645ecd50be9d7382d469940864db4cff62995ebb2089f79d8158e66678a/NEGO_03.png" data-mid="219794768" border="0" src="https://freight.cargo.site/w/1000/i/f429a645ecd50be9d7382d469940864db4cff62995ebb2089f79d8158e66678a/NEGO_03.png" /> <img width="3000" height="1836" width_o="3000" height_o="1836" data-src="https://freight.cargo.site/t/original/i/bfbc3947586c1042de3cfa4e60deb54b99076a1b01b367318ee966ee73d39af7/NEGO_04.png" data-mid="219794767" border="0" src="https://freight.cargo.site/w/1000/i/bfbc3947586c1042de3cfa4e60deb54b99076a1b01b367318ee966ee73d39af7/NEGO_04.png" /> IMPACT The work received the highest honour of a Grand Clio within the Music Marketing, Film and Video category. <img width="3000" height="2111" width_o="3000" height_o="2111" data-src="https://freight.cargo.site/t/original/i/772ce6241d3243273dac64aac012c64f2dbfe6ed58720b1eda5e877421d92625/NEGO_05.png" data-mid="219794766" border="0" src="https://freight.cargo.site/w/1000/i/772ce6241d3243273dac64aac012c64f2dbfe6ed58720b1eda5e877421d92625/NEGO_05.png" />“No matter where you are, you have to fight and never stop dreaming. This is the message I want to send to my community with this record.” Nego Bala https://ericarigobello.me/TEDxAmazonia Wed, 05 Nov 2025 19:27:42 +0000 Érica Rigobello https://ericarigobello.me/TEDxAmazonia TEDxAmazônia 2023 CAMPAIGN&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;MY ROLE: ASSOCIATE STRATEGY DIRECTOR The sustainability conversation has many voices and divergent opinions. Too often, they move in different directions instead of coming together. That’s why TEDxAmazônia returned in 2023, ten years after its last edition, to bring the most important discussions into one room. Experts with diverse perspectives came together at TEDxAmazônia to explore new ways of caring for the Amazon, one of the world’s most vital biomes for the global climate.INSIGHT&nbsp; Minds should work like rivers Flowing from different sources, carrying unique ideas, and coming together to pour into one ocean. It is in that meeting point, in convergence, that we create real solutions for the planet. IDEA Where voices convergeWhere Voices Converge compares the collaboration process of ideas to the formation of a river, coming to life from the meeting of different tributaries. The idea of uniting diverse voices for a greater good is featured in the promotional film, together with visuals of woodcut art, and a poetic script narrated in three different languages. In Portuguese, by Eduarda Parente from Manaus; English, by Nat Kelly, a Quechua environmentalist; and Nheengatu, by Cauã Nobrega, an Indigenous person from Alter do Chão. <img width="1920" height="1063" width_o="1920" height_o="1063" data-src="https://freight.cargo.site/t/original/i/77c659736279d75ad2722721305f0e6ca23c162ca7b95f95bd9d00de8e7eae3d/Prints_MOSAIC-.png" data-mid="240301871" border="0" src="https://freight.cargo.site/w/1000/i/77c659736279d75ad2722721305f0e6ca23c162ca7b95f95bd9d00de8e7eae3d/Prints_MOSAIC-.png" /> https://ericarigobello.me/Stranger-Things Fri, 02 Feb 2024 15:06:58 +0000 Érica Rigobello https://ericarigobello.me/Stranger-Things STRANGER THINGS S4 LAUNCH CAMPAIGN &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; MY ROLE: ASSOCIATE BRAND STRATEGY DIRECTOR Stranger Things is Netflix’s most successful series to date and a global pop culture phenomenon. However, with Season 4 delayed for years due to the pandemic, anticipation grew, and fans were becoming increasingly impatient as expectations soared for the new season. INSIGHT The fan’s their restlessness is Stranger Things biggest asset. To activate only the nerdiest of superfans bringing them into the world of the show and to create enough conversation to spread the message to the mainstream public.&nbsp; <img width="1900" height="950" width_o="1900" height_o="950" data-src="https://freight.cargo.site/t/original/i/59b1bb32835b92a81609e8ab6ccb552273144c1cb9593fba544ee2377682c999/stranger-things-season-4-volume-2-finale-hawkins-upside-down.png" data-mid="219793914" border="0" src="https://freight.cargo.site/w/1000/i/59b1bb32835b92a81609e8ab6ccb552273144c1cb9593fba544ee2377682c999/stranger-things-season-4-volume-2-finale-hawkins-upside-down.png" /> IDEA “SOS Nerds” was created. A campaign designed to “open a portal” between 1986 and 2022. Using the technologies of their respective times, with hidden messages encoded in the executions as calls-to-action for the nerdiest of nerds from 2022 to discover and decipher and rally the rest of the world to help the nerds of 1986 in their biggest battle yet. <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/015932fe7b601ee2ba01e13273f1a154a40d0c3d382cd82c109134b254a889bd/01-SCROLL_MORSE_01GIFAO.png" data-mid="219793283" border="0" src="https://freight.cargo.site/w/1000/i/015932fe7b601ee2ba01e13273f1a154a40d0c3d382cd82c109134b254a889bd/01-SCROLL_MORSE_01GIFAO.png" /> <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/8fcbb5e93a1652a8f40a884d5f7a63522b9194d68191077f2b366a0a93767ea0/01-SCROLL_MORSE_02.gif" data-mid="219793281" border="0" src="https://freight.cargo.site/w/1000/i/8fcbb5e93a1652a8f40a884d5f7a63522b9194d68191077f2b366a0a93767ea0/01-SCROLL_MORSE_02.gif" /> A few days later, we seized a key moment tied to the series that occurred just weeks before the big launch: May’s total lunar eclipse—the most significant astronomical event of 2022 and one of the darkest days of the year. This was the perfect opportunity to release the second campaign asset: Total Eclipse of Hawkins. We created a parody of Bonnie Tyler’s iconic song, “Total Eclipse of the Heart,” transforming it into “The Total Eclipse of Hawkins”. In the accompanying music video, a nerd from 2022 is pulled into a parallel world set in 1986, joining other nerds in a desperate cry for help, all while Brazil is shown being consumed by the Upside Down. <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/d904876cd0e20d5ff7e1c6b94b03f0fbda58aa3c6f0d8115fb22396b9946dbf0/02-SCROLL_TEOH.png" data-mid="219793282" border="0" src="https://freight.cargo.site/w/1000/i/d904876cd0e20d5ff7e1c6b94b03f0fbda58aa3c6f0d8115fb22396b9946dbf0/02-SCROLL_TEOH.png" /> <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/bce91762b7ac5566236b0e9b6fa533cf8db66cdfcd720fd031173b4869c2fb4a/03-SCROLL_NFT01.png" data-mid="219793884" border="0" src="https://freight.cargo.site/w/1000/i/bce91762b7ac5566236b0e9b6fa533cf8db66cdfcd720fd031173b4869c2fb4a/03-SCROLL_NFT01.png" /> <img width="1920" height="881" width_o="1920" height_o="881" data-src="https://freight.cargo.site/t/original/i/637d7f28db94506822fa730609eb267181d0af4329769786fde5ff9459b89ac8/03-SCROLL_NFT02.pmg.png" data-mid="219793885" border="0" src="https://freight.cargo.site/w/1000/i/637d7f28db94506822fa730609eb267181d0af4329769786fde5ff9459b89ac8/03-SCROLL_NFT02.pmg.png" /><img width="1920" height="676" width_o="1920" height_o="676" data-src="https://freight.cargo.site/t/original/i/e4c1b6a527e2c6cb4a54a8a193b88fab99eb46c6e6119aa2f553d32c280924bb/03-SCROLL_NFT03.pmg.png" data-mid="219793883" border="0" src="https://freight.cargo.site/w/1000/i/e4c1b6a527e2c6cb4a54a8a193b88fab99eb46c6e6119aa2f553d32c280924bb/03-SCROLL_NFT03.pmg.png" /> https://ericarigobello.me/Humane-AI-Pin Mon, 25 Mar 2024 15:14:14 +0000 Érica Rigobello https://ericarigobello.me/Humane-AI-Pin HUMANE DISRUPTIVE TECHNOLOGY BRAND LAUNCH &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; MY ROLE: ASSOCIATE STRATEGY DIRECTOR Technology was originally designed to enhance human life, yet as our interaction with it has developed, the same interfaces intended to facilitate this experience have become cumbersome. In numerous instances, technology has become an obstacle to our fundamental human purposes. Therefore, Humane pioneered computing device crafted to amplify the human experience, launching the AI Pin. A device that leverages artificial intelligence to seamlessly integrate into your daily life, offering personalized assistance, real-time insights, and enhanced convenience, all while being compact and easy to use.To launch it’s brand and first product Humane partnered with AKQA. <img width="2880" height="1632" width_o="2880" height_o="1632" data-src="https://freight.cargo.site/t/original/i/07683222c5beafedf3553a0ad946eeb861b4bcf7a2fa2ac1b9a230590fcd6fbc/image-3-1.png" data-mid="219795478" border="0" src="https://freight.cargo.site/w/1000/i/07683222c5beafedf3553a0ad946eeb861b4bcf7a2fa2ac1b9a230590fcd6fbc/image-3-1.png" /> <img width="1753" height="986" width_o="1753" height_o="986" data-src="https://freight.cargo.site/t/original/i/5e50c8c7ad06f353242b9a5e79a28bf70b53de41b016f05570e64f0b5329ff57/HumaneAIPin-title.png" data-mid="219795480" border="0" src="https://freight.cargo.site/w/1000/i/5e50c8c7ad06f353242b9a5e79a28bf70b53de41b016f05570e64f0b5329ff57/HumaneAIPin-title.png" /> INSIGHT Technology should feel Humane. Humane believes in building innovative technology that feels familiar, natural, and human. Technology that improves the human experience and is born from good intentions, with a product that puts us back in touch with ourselves, each other, and the world around us. With this campaign, AKQA aims to show Humane’s role in transforming the User Experience back into the Human Experience. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/91d3186ac9496abad540877223a746e5d049bf35e976c4e1d298845ac3b28284/frame-5.png" data-mid="219795477" border="0" src="https://freight.cargo.site/w/1000/i/91d3186ac9496abad540877223a746e5d049bf35e976c4e1d298845ac3b28284/frame-5.png" /> Humane founders and former Apple employees,&nbsp;Imran Chaudhri and Bethany Bongiorno.<img width="949" height="603" width_o="949" height_o="603" data-src="https://freight.cargo.site/t/original/i/11a921ec8afcd4eccf35b4a7bbc4a3ef2e5c7a05315cef70cba53f445033108a/humane-ai-pin.png" data-mid="219795479" border="0" src="https://freight.cargo.site/w/949/i/11a921ec8afcd4eccf35b4a7bbc4a3ef2e5c7a05315cef70cba53f445033108a/humane-ai-pin.png" />The AI Pin by Humane made its debut at the Coperni Spring/Summer 2024 show during Paris Fashion Week in September 2023. This collaboration between Humane and Coperni merged technology and fashion in an innovative way, using the runway to showcase the AI Pin—a wearable device that integrates artificial intelligence into everyday life. The model Naomi Campbell, and other&nbsp;Coperni models waked the runnaway with the Pin. <img width="2356" height="1362" width_o="2356" height_o="1362" data-src="https://freight.cargo.site/t/original/i/e6d4018512a550399713af0a93bb2a0dc568cd9a877d1bdf9ab666eec9673fe3/Screenshot-2023-09-30-at-8.14.25AM.png" data-mid="219795481" border="0" src="https://freight.cargo.site/w/1000/i/e6d4018512a550399713af0a93bb2a0dc568cd9a877d1bdf9ab666eec9673fe3/Screenshot-2023-09-30-at-8.14.25AM.png" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/64930b4167cf6028f97a56ca7c317604a3e08b06c01597003fd143d3cb6d29b5/Coperni_ss24_finale004-scaled.png" data-mid="219796849" border="0" src="https://freight.cargo.site/w/1000/i/64930b4167cf6028f97a56ca7c317604a3e08b06c01597003fd143d3cb6d29b5/Coperni_ss24_finale004-scaled.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0d4c2d327a73a3dbf3c7399fb9564c7b88c2d6dafb070a59726f1f1118bd463/02FKvGbUeexYGzxqJxMSxoC-1.png" data-mid="219796855" border="0" src="https://freight.cargo.site/w/1000/i/f0d4c2d327a73a3dbf3c7399fb9564c7b88c2d6dafb070a59726f1f1118bd463/02FKvGbUeexYGzxqJxMSxoC-1.png" />